Trusted by 25+ Businesses Worldwide

Social media that turns attention into business growth

Strategy, content and paid social built around leads, sales and brand growth — not follower counts. AS Web Matrix runs Instagram, Facebook, LinkedIn and TikTok campaigns for businesses across India, the UAE, UK, USA, Australia and Europe.

25+ Businesses Served4.9 Google Rating🌍 IN India-Based, Global Delivery📊 3-in-1 Strategy + Content + Paid Social
Campaign Signal
Engagement Rate4.8%
Cost Per LeadOptimised
Click-Through Rate1.9%
Reporting CycleMonthly

Illustrative reporting metrics — every campaign is tracked against the KPIs that matter to your specific goal.

CPL Cost Per LeadCTR Click-Through RateROAS Return on Ad SpendER Engagement RateCVR Conversion RateReported monthly, against your goal.
What Is Social Media Marketing?

More than posting — a system built for outcomes

Social media marketing is the strategic use of platforms like Instagram, LinkedIn, Facebook and TikTok to build audience trust, generate qualified leads and drive measurable revenue — through a combination of content strategy, community management and paid advertising.

Done well, it connects brand visibility to your website, your sales pipeline and your bottom line — not just to a follower count.

Why Businesses Need It

Strategic social, not scattered posting

  • Your audience is already discovering, researching and buying on social platforms before they reach your website.
  • Consistent, strategic content builds trust and recall — the groundwork for branded search and direct enquiries.
  • Paid social lets you reach a precisely targeted audience at a controlled, measurable cost.
  • Retargeting brings back visitors who didn't convert the first time, improving overall marketing efficiency.
  • Reporting tied to real KPIs — leads, CTR, CPL, ROAS — shows exactly what social contributes to growth.
Our Services

A full social media marketing system

Strategy, content, community and paid media — run as one connected system, not disconnected tasks.

01

Social Media Strategy

Audience research, platform selection and a content roadmap built around your business goal, not vanity metrics.

02

Account Management

Day-to-day management of your profiles — scheduling, community replies and consistent brand voice across platforms.

03

Content & Creative

Scroll-stopping graphics, carousels and campaign creative designed for each platform's native format.

04

Reels & Short-Form Video

Short-form video built for Reels, TikTok and Shorts — scripted, edited and optimised for watch time.

05

Paid Social Advertising

Meta, LinkedIn and TikTok ad campaigns built around CPL, ROAS and conversion tracking, not just reach.

06

Lead Generation

Lead-focused funnels connecting social content to landing pages, forms and your sales pipeline.

07

Community Management

Responsive, on-brand community management that protects reputation and builds engagement quality.

08

Retargeting

Retargeting sequences that bring back website visitors and engaged audiences at the right moment.

09

Analytics & Reporting

Monthly reporting tied to real KPIs — CTR, CPL, engagement rate and conversion — not follower counts.

Platforms We Manage

Every platform, one strategy

We build a platform mix around where your audience actually is — not every platform, all at once.

Instagram

ReelsGrowthShoppingAds

Facebook

AdsLead GenCommunityRetargeting

LinkedIn

B2BThought LeadershipAdsLead Gen

TikTok

Short-FormAdsCreatorTrends

YouTube

Long-FormShortsAdsSEO

X (Twitter)

Brand VoiceAnnouncements

Pinterest

E-commerceDiscovery

Snapchat

Younger AudienceAds
Our Process

From discovery to monthly reporting

An eleven-step process — the same structure whether you're a local business or an international brand.

01DiscoveryUnderstanding your business, offer, market and current social presence.
02Audience ResearchMapping who you're speaking to — behaviour, platforms and intent.
03Competitor ResearchStudying what's already working and where the gaps are in your category.
04StrategyA platform mix, content pillars and goal-led roadmap built around measurable outcomes.
05Content PlanningA structured content calendar aligned to campaigns, launches and always-on posting.
06Creative ProductionDesign, video and copy produced for each platform's native format.
07PublishingScheduled, consistent publishing across every managed channel.
08Paid CampaignsStructured ad campaigns with clear targeting, budgets and conversion tracking.
09AnalyticsOngoing tracking of engagement, traffic, leads and cost-per-result.
10OptimisationCreative, audience and budget adjustments based on what the data shows.
11Monthly ReportingA clear report tied to your KPIs — no vanity metrics, just performance.
Strategy By Business Goal

Built around what growth means to you

Awareness, leads and sales each need a different platform mix, content style and measurement approach.

Brand Awareness

Consistent content and reach campaigns that build recognition in a new or existing market.

Reach · Impressions · Video Views

Lead Generation

Lead-gen ad formats and funnels that turn social attention into enquiries.

CPL · Form Fills · CTR

E-commerce Sales

Shopping-enabled content and retargeting built to move product, not just impressions.

ROAS · AOV · Conversion Rate

B2B Growth

LinkedIn-led thought leadership and targeted campaigns for longer B2B sales cycles.

MQLs · Engagement Rate

Local Business Growth

Location-targeted content and ads that drive footfall, calls and enquiries.

Local Reach · Calls · Enquiries

Product Launches

A coordinated organic and paid push around a launch moment, with retargeting to follow.

Reach · Sign-ups · Sales
International Social Media Marketing

Global markets, market-specific execution

We're an India-based digital growth team serving businesses globally — adapting audience research, content, scheduling and ad targeting to each market, not translating one strategy across all of them.

🇦🇪 Dubai & UAE

Video-first content, Arabic/English audience nuance and Meta + TikTok-led paid strategy for a fast-moving, mobile audience.

Serving Dubai & UAE remotely from India

🇺🇸 USA

Platform mix built around lead generation, DTC e-commerce and conversion tracking across Meta, LinkedIn and TikTok.

Time-zone aligned campaign scheduling

🇬🇧 UK

GDPR-aware targeting, LinkedIn-led B2B outreach and creator-style content for UK audience behaviour.

Compliance-aware ad setup

🇦🇺 Australia

Local-business and e-commerce strategies for Sydney and Melbourne-based brands across Meta and Instagram.

Content adapted to AU audience tone

🇨🇦 Canada

Bilingual-aware content planning and platform selection for Toronto and Vancouver-based businesses.

Cross-border campaign structuring

🇪🇺 Europe

Country-specific strategy for Germany, France, Netherlands, Spain and Italy — with localisation, not translation.

Localised, not machine-translated
Industry Expertise

Tailored strategies, built for your category

We build tailored social media strategies across these categories — adapted to each industry's audience and buying behaviour.

E-commerceSaaSTechnologyHealthcareEducationReal EstateTravel & TourismHospitalityRestaurantsProfessional ServicesManufacturingStartupsLocal Businesses
Why AS Web Matrix

Social, web and SEO — one connected team

Most agencies hand off social media in isolation. Because we also build the website, SEO and landing pages your campaigns point to, your social strategy is connected to the rest of your growth engine.

25+
Businesses served across web, SEO and social
4.9
Average Google rating from clients
1
Ecosystem — social, web, SEO and ads under one team
IN
India-based team delivering to global time zones
Results

Case studies

Case study details available on request

We share client, industry, challenge, strategy, platforms and results for live campaigns directly with prospective clients during a strategy call, respecting client confidentiality until then.

No fabricated statistics or testimonials are used on this page.

ClientOn Request
IndustryOn Request
PlatformsOn Request
Time PeriodOn Request
Pricing

What determines social media marketing cost?

  • Platforms Managed
  • Posting Frequency
  • Content Production
  • Video Requirements
  • Paid Ad Spend
  • Community Management
  • Reporting Depth
  • Market / Location

We don't publish fixed packages because scope varies by platform mix, content volume and ad spend. Tell us your goal and we'll put together a proposal built around it.

Request a Custom Proposal →
FAQs

Common questions

What is social media marketing?+

Social media marketing is the strategic use of platforms like Instagram, Facebook, LinkedIn and TikTok to build brand awareness, generate leads and drive measurable business growth through a mix of organic content and paid advertising.

What does a social media marketing agency do?+

A social media marketing agency handles strategy, content creation, publishing, community management, paid advertising and reporting — so a brand's social presence is consistent, on-strategy and tied to real business outcomes.

How much does social media marketing cost?+

Cost depends on the number of platforms, posting frequency, content and video production needs, paid ad spend, and reporting depth. We provide a custom proposal after understanding your goals rather than a fixed public price.

Which platforms should my business use?+

It depends on your audience and goal. B2B brands typically lead with LinkedIn, e-commerce brands lead with Instagram and TikTok, and local businesses often see the strongest results from Meta (Facebook and Instagram).

Is social media marketing useful for B2B companies?+

Yes. LinkedIn in particular is effective for B2B lead generation, thought leadership and account-based targeting, especially when paired with a clear content strategy and paid campaigns.

Can social media generate leads?+

Yes, through a combination of lead-gen ad formats, landing pages, retargeting and clear calls to action — social media can be a consistent lead source when built around a funnel, not just posting.

Do you manage paid social advertising?+

Yes. We manage Meta, LinkedIn and TikTok advertising, including audience targeting, creative testing, budget management and conversion tracking.

Do you provide Instagram marketing?+

Yes — Instagram strategy, content, Reels, community management and paid advertising are all part of our social media marketing service.

Do you provide LinkedIn marketing?+

Yes, including content strategy, thought leadership posting, LinkedIn advertising and B2B lead generation campaigns.

Can you manage Facebook and Instagram together?+

Yes, Meta's ad and content ecosystem allows Facebook and Instagram to be managed and optimised together for both organic reach and paid campaigns.

Do you work with international clients?+

Yes. We work with businesses across the UAE, USA, UK, Australia, Canada, Europe and other markets, delivering remotely from our India-based team.

Can you manage campaigns in Dubai and the UAE?+

Yes, we build and manage campaigns for Dubai and UAE businesses remotely, with content and targeting adapted to local audience behaviour. We do not claim a physical UAE office.

Can you help businesses in the USA?+

Yes, we support USA-based businesses across e-commerce, SaaS, B2B and local service categories with strategy, content and paid social.

Can you work with Australian businesses?+

Yes, including local businesses, e-commerce and professional services across cities like Sydney and Melbourne.

How long does social media marketing take to produce results?+

Paid campaigns can show early signals within weeks, while organic growth and brand-building typically compound over 3–6 months of consistent execution.

What is the difference between organic and paid social media?+

Organic social media builds long-term audience and brand trust through regular content, while paid social media uses targeted advertising to accelerate reach, leads and conversions faster.

How do you measure social media success?+

Through KPIs tied to your goal — engagement rate, click-through rate, cost-per-lead, return on ad spend and conversions — reported monthly, not through follower counts alone.

Do you create reels and short-form video?+

Yes, short-form video for Instagram Reels, TikTok and YouTube Shorts is part of our content production process.

Do you provide social media strategy without full management?+

Yes, we offer strategy-only engagements for teams that want a roadmap and execute in-house, alongside full-service management for teams that want us to run it end to end.

Get Started

Let's build a social strategy for your market

A free strategy call — no obligation, just a clear view of where social media can move your business forward.